Wired for Story with Lisa Cron

 

About This Episode

"If you can't see it, you can't feel it. And if you can't feel it, you won't be inspired to take action."

So says our guest this week, Lisa Cron. Lisa is a story coach, a teacher, a speaker, a former literary agent, and the author of many books, including "Wired for Story," "Story Genius," and most recently "Story or Die: how to use brain science to engage, persuade, and change minds in business and in life."

Her decades in publishing, exploring the universe that exists in the craft of putting words to story, has illuminated so much more brightly the value of the stories that exist between each of us as complex human organisms. "All stories are actually about the cost of human connection," she says. "In order to connect with someone else, you have to be vulnerable."

We are communicators. We hold as truth that our power to craft a story is directly connected to our power to bring about change. If you've ever been moved to change something in your own life after watching a movie, or episode of your favorite show, or even a podcast, then you'll understand just how important Lisa's craft is to our own industry, and our own craft as communicators in mastering the power of story.

Our great thanks to Lisa for joining us this week on Mission Forward.

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about eCommerce, web strategy, and making the complex feel a little more human.

Contact Me

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Stories for Environmental Justice with Shilpi Chhotray

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Why Curiosity Will Save Us All with Jennifer Brandel